In the business of self-expression since 1834, Rimmel London keeps innovating to re-shape convention, and give you the tools to explore new versions of your look. Every bold shade, shimmering texture ...and dramatic eye flick, dares you to find your beauty boundaries. Ace your base with pore-perfecting foundations and mattifying powders. Boost your lashes with mascara and achieve an eye-awakening vibe with eyeshadow. Whether you love glossy lips, major mattes or statement lip art, find in a spectrum of incredible shades.