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About Us

Feelgood fashion

We’re Dorothy Perkins – our friends call us DP – and we’re all about bringing you the feelgood fashion you love, for every occasion. We’ve been dressing and inspiring women for more than 100 years, so it’s safe to say we’ve learned a thing or two about style. Fun, feminine, versatile – but affordable too – our huge range of styles and daily new arrivals mean you’ll always be spoilt for choice. If you're looking for the perfect shopping buddy, we're it! From our in-house designed prints to brilliant basics and the season’s must-have pieces, you’ll find endless outfit inspo and some irresistible accessories to complete your look. Date-night dresses? We’ve got it covered. That tricky interview outfit? No problem. Wondering what to wear to a wedding? Ta-Dah! We want every woman to feel amazing in her clothes, every single day, and we’re proud to offer everything from swishy midi dresses to amazing denim from sizes 4 to 28. Plus, you’ll find dedicated Tall, Petite, Plus Size and Maternity ranges too. Welcome to our world. We’re so glad you’re here.

Memorable moments

1909: We opened our doors under the name ‘Ladies Hosiery and Underwear Limited.

1919: The impressively priced five-shilling blouses were introduced and great value has been at our heart ever since.

1939: The trading name ‘Dorothy Perkins’ was adopted, inspired by a British rambling Rose.

1969: Beginning a six-year relationship with Biba, Dorothy Perkins bought a controlling stake in the famous company and co-funded the opening of ‘Big Biba’, an iconic store on Kensington High Street, complete with its own roof gardens and pink flamingos.

1993: The Dorothy Perkins Maternity range was introduced.

1994: We became one of the first companies to harness the power of celebrity by choosing Helena Christensen as the face of Dorothy Perkins. Yasmin Le Bon joined as another face of the brand in 1997.

1998: The Petite collection was launched.

1999: opened for business.

2001: Our Tall range arrived.

2005: The first Dorothy Perkins TV advert was aired.

2012: We teamed up with sisters Khloe, Kourtney and Kim Kardashian to bring the exclusive ‘Kardashian Kollection’ to the UK.

2016: We introduced the DP Curve collection.

2021: Dorothy Perkins joined the boohoo family.