Steps towards sustainability: How to care for your clothes

Many of us are taking steps to reduce our environmental impact and this post is all about how to take care of your clothes to help make a difference.

We’re taking steps towards sustainability with our Eco Collection of fashion favourites using materials and processes that are better for the planet. We’re working with certified suppliers to expand our range over time and offer our customers more sustainable choices. We know there’s plenty more to do, but we’re well on our way, and we’re inviting you to join us on our journey.

One way to help reduce your own environmental impact is to take greater care of the clothes you already own and buy in future. Read on for a few tips…

Recycle, upcycle, donate!

Each year 300,000 tonnes of clothing ends up in landfill in the UK. Most of the clothes that go to waste could go on to be worn for many more years. Let’s give them a new life instead…

SELL: Sometimes you change your mind, we get it. But if it’s unworn or in great condition you may be able to make a few extra pennies, and make someone else’s day, by selling it.

SWAP: Make it a social affair and invite round friends and family for a clothes swap! It’s the perfect excuse to get the girls together and give your old items a new lease of life by exchanging them with each another. Bonus if your bestie is the same size as you!

DONATE: Anything not sold or swapped that’s still in good condition can be donated to a local charity shop to find a new home and raise funds for a good cause (find a UK charity shop here)

RECYCLE: Even if you’ve got garments that are no longer in a wearable condition, the fibres they are made from are still valuable. Give them to a clothes bank or recycling facility so they can be reused or respun into new fabrics (find a clothes bank here).

Visit for more great ideas and pencil the #BigClosetClearOut in your diary for March.



It’s all in the wash

One of the easiest ways do your bit for the environment is being mindful when washing your clothes. The first good habit to get into is asking yourself if you even need to wash the item at all. Many items like jeans, skirts and knits are fine with an airing between wears before they need washing. Here are a few more tips…

CARE LABELS: It might sound obvious, but checking the care label is really important when washing your clothing – it’s there for a reason, after all. Washing your clothes at the right temperature and ironing them at the right setting is the best way to keep them looking great for longer.

WASHING WELL: Overfilling the washing machine means your clothes don’t get the best clean. On the flip-side, under-filling your machine can be bad news too, causing your clothes to rub together. The increased friction of a light load can cause shedding of microfibres from your clothes which are small enough to go into the drainage system and can end up in our oceans.

IN THE AIR: Not only can you save money by letting your clothes air dry, but it also saves on energy and reduces the amount of microfibres released. Tumble drying can also shrink your clothing and fade the colours making air dying the best option all round for long-lasting clothes.

LIQUID IS GOLD: When it comes to detergent, eco-friendly liquid detergents are best, but whichever one you choose, liquid is better than powder. Powders contain mineral abrasives which increase friction, causing fibres to break and shred which is worse for your clothes and the environment.

THIRTY IS BEST: A hotter wash isn’t always a cleaner wash. Washing your clothes at 30 degrees leaves your clothes just as clean, helps them last longer and uses up to 40% less energy. If your washing machine has an eco-wash option then even better! Not only does it use less water but it also makes for a quicker wash.


Eco-friendly style switches

Looking for ways to shop more sustainably? Our Eco Collection includes clothes that use lower-impact materials and innovative processes making them better for the planet.

Discover fashion favourites like our much-loved roll-sleeve tees and boat-neck tops now made with organic cotton, plus knitwear and padded jackets made with recycled fibres. Organic cotton is a more environmentally friendly material, grown using less water and without chemical fertilisers or pesticides, while recycled fibres are one way we can help to reduce waste and conserve natural resources.

We’ll be expanding the range this season and over time, so watch this space for more eco-friendly options coming soon.

Shop organic cotton tees



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