Denim. It’s on the runways, the high streets and hanging in our wardrobes. In fact, it’s reported that on average we women have 7 pairs of jeans each, and we continue to invest each season.
So we caught up with our lovely, in-house denim designer Holly to find out how to distress jeans as well as finding out how denim is being refreshed for SS17 and get the run down of the trends to buy into now. She’s also given us some fun and easy tips on how to update our old jeans for a new lease of life.
Q. Denim has been having a big impact on the trends for a few seasons now. How do you keep the DP denim range feeling fresh and new? What was your inspiration for this season?
A. SS17 is inspired by authentic vintage denim washes, distressing and customisation. Superskinny fits are updated with abrasions, rips and distressed hem details. 90s inspired looks have been featured on the catwalks and that has filtered down into denim – we’re seeing looser boyfriend and straighter fits coming through which has inspired our new Corey boyfriend jean
Q. Jeans aside, what are the other key denim items we should be looking out for?
A. Denim dresses are updated for the season in new shapes – the bardot, cold shoulder, ruffle one shoulder and embroidered styles are all key pieces for the season.
Q. Talk us through the key DP jeans styles you’re coveting for spring summer.
A. Our Darcy mid rise skinny jean is a key style for the season for that authentic denim look – a really versatile ankle-grazing skinny jean that can be dressed up or down and updated for the season with knee rips and finishing at the ankle.
There’s a big focus on distressed denim this season and it’s the perfect way to update the skinny jean – we have some key superskinny jeans coming in with distressing and cat scratches at the hem, raw hem details and let down hems – it’s all about hem interest!
Corey our new slim boyfriend jean is a must have for the season. With a nod to the ’90s trend coming through, they’re made in comfort stretch denim, with a turn up at the hem and in the newest washes. They come in a mid-rise and are fitted through the hips, tapered at the ankle to flatter the figure. This season coloured denim is really key and there’s a big focus on pink so we’ve added a pink Corey into the range which we’re really excited about.
We are really excited to be launching our shaping jean, made using the latest denim technology, designed to have the ultimate stretch and recovery as well as a curved back yoke seam for a ultra-flattering silhouette.
Q. And finally Holly, talk us through your personal denim style.
A. Denim is staple in most people’s wardrobe and I love how versatile it is – I spend most of my time in jeans! I really love all of the authentic vintage denim looks which are making a come back and it’s great to see there’s lots of excitement around denim this season.
Now you have the low down on all things denim for Spring Summer; what about the 7 pairs you already own? Holly shows us how to customise our old jeans and add that all important distressed look to give them a little more life.
The knee rips:
To create the much-loved knee rips all you need is a sharp blade such as a craft blade.
Lay your jeans on a flat surface and decide where you want the rips to be positioned.
Pierce the denim fabric with the point of the blade and gently run it across the width of the leg as desired.
Create two or three irregular length slits next to each other for extra drama.
For the season’s favoured frayed, let down hem, all you need is a pair of sharp scissors and a fine cheese garter. It couldn’t be simpler.
Using the scissors cut off the finished hem at the ankle, just above the stitch line, or to your preferred length.
Feel you know how to distress your jeans now? We’d love to know how you’ll be styling your denim this season, tell us in the comments below…