What Fashionistas Wear to Fashion Week

Fashion editors, bloggers, journalists and celebs are currently hitting the London Fashion Week shows, but what will they be wearing on the front row?

London Fashion Week is in full swing, and it’s the time when anyone and everyone who’s into fashion flocks to the capital or sits up to take note of what the most influential designers are pitching as next season’s must-haves. Will they go all-out crazy and showcase their latest collection with models wearing theatrical cat heads (a la Thom Browne’s runway show in New York last week)? Perhaps they’ll hire a 40-foot ferris wheel for a fairground-themed experience (that one was courtesy of Tommy Hilfiger), or will they just let the clothes do the talking?

Either way, right now we’re more concerned about what the fashionistas sitting front row will be wearing? We heard it’s super stylish to stick to one colour. We also heard you need to wear a statement piece to guarantee getting papped. Or is it ‘who you wear’ rather than ‘what you wear’ that’s the deal-breaker on looking super-chic?

We don’t envy the fashion editors, having to find a month’s worth of FROW outfits. As for us at DP HQ, we simply love to look at what the fash pack choose for their time in the public eye. To give us a little insight into what’s hot, here are a few front row trends from the spring/summer 17 Shows in New York and London.

The Printed Dress

Vogue’s Editor-in-Chief is always the one to watch front row. This season she started her runway marathon in a printed dress, sandals and sunnies. Elegant and effortless as always Anna, we love.

Mandatory Credit: Photo by Andrea Hanks/WWD/REX/Shutterstock (5896243h) Anna Wintour in the front row Diamonds Unleashed for Serena Williams show, Fall Winter 2016, New York Fashion Week, USA - 12 Sep 2016
Anna Wintour


Monochrome Moments

Olivia Palermo opted for a cool, classic black and white combo comprising a crisp white shirt, layered over an asymmetric black dress, finished with a practical pair of comfy black trainers. Good choice Olivia, she’s clearly an expert when it comes to trawling from show to show.

Mandatory Credit: Photo by Gregory Pace/BEI/Shutterstock (5895868an) Olivia Palermo Prabal Gurung show, Spring Summer 2017, New York Fashion Week, USA - 11 Sep 2016
Olivia Palermo


The Cold Shoulder

The off-the-shoulder theme is everywhere right now, and Ellie Goulding knows it. She chose to bare her shoulders in a frilly, floral dress. In fact, she’s working three key trends in one right here. Plus let’s not forget Pixie Lott who’s rocking the statement dress trend to the max too!

Mandatory Credit: Photo by Jonathan Hordle/REX/Shutterstock (5899227e) Foxes, Ellie Goulding and Pixie Lott Temperley show, front row, Spring Summer 2017, London Fashion Week, UK - 18 Sep 2016
Ellie Goulding and Pixie Lott


Between the Lines

We’re pleased to see the checks we invested in for autumn are staying firmly on the style radar trough to next season too. Supermodel Eva Herzigova opted for a chic check shift dress and classic camel coat combo for her time on the front row at Mary Katrantzou’s show.

Mandatory Credit: Photo by Can Nguyen/REX/Shutterstock (5899164r) guest and Eva Herzigova Mary Katrantzou show, front row, Spring Summer 2017, London Fashion Week, UK - 18 Sep 2016
Eva Herzigova


Feeling Fruity

Three of our favourite style icons sat together on the Henry Holland FROW on Saturday… we love the brightness of Nicola Robert’s and Fearne Cotton’s choices, but our major outfit crush was over Caroline Flack’s pineapple slogan sweat top. It reminds us of this pizza slogan top. Well we all love our food, don’t we?!

Mandatory Credit: Photo by Nick Harvey/REX/Shutterstock (5898929z) Caroline Flack, Fearne Cotton and Nicola Roberts on front row House of Holland show, Spring Summer 2017, London Fashion Week, UK - 17 Sep 2016
Caroline Flack, Fearne Cotton and Nicola Roberts




A Classic Coat

Jessica Alba always knows how to rock smart style. We simply adore the blue classic navy coat she kept draped over her shoulders, layered onto a black and stripy knit, and accompanied by a colour-block clutch. Striking yet oh-so-stylish. Our only concern was that she may have got a tad hot wearing that many layers for Tory Burch’s show.

Mandatory Credit: Photo by Matt Baron/BEI/Shutterstock (5896715r) Jessica Alba in the front row Tory Burch show, Spring Summer 2017, New York Fashion Week, USA - 13 Sep 2016
Jessica Alba


Have fun fashion watching… London Fashion Week runs until Tuesday 20 September, then the editors are off to Milan.

As for this season, if you’re wondering what the fashion editors are lusting after, take a peek at our exclusives and press-worthy pieces.


Love, Dorothy Perkins


Natalie Dark - DP Guest Writer

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