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Established more than 95 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and more than 124 international outlets.
Dorothy Perkins is renowned for affordable, feminine fashion and stylish signature prints. Our range of clothing and accessories is updated weekly in store and daily online so there’s always something new to discover. Dorothy Perkins clothes come in sizes 6 to 22, and include Tall, Petite and Maternity collections, as well as shoes and accessories to complete your look.
For more than 10 years Dorothy Perkins has supported Breast Cancer Care, during which time we’ve raised over £3 million for people affected by breast cancer.
Fancy working for Dorothy Perkins or one of the Arcadia brands? Visit the Arcadia Group recruitment website below.
Here at Dorothy Perkins we're proud of our great British heritage. As the country has developed over the last 100 years, so have we. Here are a few of our favourite milestones:
Dorothy Perkins begins life as Ladies Hosiery and Underwear Limited.
At the tail end of the Edwardian era, fashion is segmented. Society ladies favour the glamorous 'Belle Époque' look with its S shape silhouette, corsets and voluptuous long skirts. The middle classes wear long skirts and high-collared blouses with pins or ties, and the less well off wear shawls and simple, homemade clothes.
Dorothy Perkins expands to 12 shops. The impressively priced five-shilling (25 pence) blouses and range of knitwear are introduced, laying the foundations for the Dorothy Perkins value-for-money proposition.
The 'Roaring Twenties' or 'Jazz Age' begins. So too does one of fashion's most glorious decades. The Flapper girl is born – hair is short and sleek, as are dresses. Now the bra has been invented it's worn mostly to flatten the chest, giving wearers the fashionable boyish shape.
Hollywood arrives! As the movies take off so too does our enduring obsession with film stars and their wardrobes. Dresses become more streamlined, elegant and reach the floor as we try to emulate Hollywood icons such as Mae West and their hourglass figures.
Edward VIII abdicates to marry Wallis Simpson and they go on to become one of the most stylish couples of the decade. Wallis is credited with the adage 'a woman can never be too rich or too thin'.
The trading name 'Dorothy Perkins' is adopted, suggested by the wife of the director and inspired by the name of the classic rambling rose. At the outbreak of the Second World War Dorothy Perkins is trading from 75 shops.
Wartime fashion brings with it a more practical, masculine way of dressing as women take on men's jobs. Trousers, flat shoes, plain shirts and pinned-back hair take over from the glamour of the last two decades. Due to rationing, clothes are now mostly homemade.
Fashion begins its recovery from World War fabric rationing with the advent of Christian Dior's decadent 'New Look' – tiny waists and big skirts that celebrate women's curves.
The fifties bring with it a previously unknown invention – the 'teenager' is born. Jeans become hugely popular, as do prints, polka dots and ponytails! Twirly skirts become the only thing to dance in to the new music known as Rock 'n' Roll.
Mary Quant introduces the miniskirt which becomes so loved that the British Society for the Preservation for Mini Skirts is formed. Op Art black and white patterns are big news, as too is the flower power hippy look. The only real style choices for men are the designer suits of the mods or the leather looks of the rockers.
Dorothy Perkins opens its 250th shop, and there is now a Dorothy Perkins on most British high streets. Cash registers are also introduced in all our stores.
BBC studio manager Susannah Simons changes television fashion history by removing her trousers in the studio when told, as a woman, she shouldn't be wearing them. Trousers become instantly acceptable!
Beginning a six-year working relationship with Biba, Dorothy Perkins buys a controlling stake in the famous clothes company. Dorothy Perkins sells Biba make-up from it' own stores and funds the opening of 'Big Biba', an iconic store on Kensington High Street, complete with its own roof gardens and pink flamingos!
Lots went on in fashion during the ‘70s: hot pants, wedges, maxi dresses, kaftans, Afghan coats, bell bottoms and punk all came and went. And let's not forget John Travolta's white suit in Saturday Night Fever.
Dorothy Perkins acquires its first store on the most famous shopping street of them all – Oxford Street, London. At 7,500 feet this store is now the largest Dorothy Perkins.
Dorothy Perkins is bought by the Burton Group.
The decade that taste forgot becomes the decade fashion refuses to get over as we continue returning to things like leg warmers, T-shirt dresses, and power dressing. Big hair and New Romantics take off as does Diana mania as the princess becomes an international fashion icon. Glitz is everywhere... and the bigger things are the better!
The 'Secrets' lingerie and nightwear range is introduced in Dorothy Perkins and is an instant hit.
The Dorothy Perkins Account Card is launched.
Thanks to boy band Bros, the Brosette look explodes – ripped jeans and puffa jackets with the band's logo on the back are everywhere.
Fashion is significantly influenced by music – from grunge, to acid house, to 'Madchester', all the genres have their own distinctive looks. Combats temporarily take over from jeans and Minimalism, 'The Jennifer' (Aniston) haircut, Wonderbras, Chinese-style dresses and shirts are all popular.
The Dorothy Perkins 'Maternity' range is rolled out in selected city stores. The range offers expectant mothers fashionable, affordable and comfortable maternity clothing in sizes 8-20.
We are one of the first companies to harness the power of celebrity by choosing Helena Christensen as the 'face' of Dorothy Perkins. Our strapline at the time is 'where you can afford to look good'.
Yasmin Le Bon joins Helena Christensen as another 'face' of Dorothy Perkins.
The Burton Group Plc becomes Arcadia Group Plc. Dorothy Perkins is now part of the same family as Burton, Evans, Hawkshead, Principles, Racing Green, Topshop and Topman. The 'Petite' range is introduced into selected stores, offering women 5ft 3in and under a collection to fit and flatter them.
An online store is launched – www.dorothyperkins.com – where customers can shop Dorothy Perkins 24 hours a day, 7 days a week.
The noughties is all about revivals. Vintage clothes enjoy a resurgence, and trends as diverse as Boho, Military, Preppy and Tailoring are popular with the masses. Plus the return of the all-conquering jean is celebrated!
A 'Tall' range is launched in selected stores for women 5ft 8in and over, made up of specially designed pieces for the taller woman, as well as adapted trends from the core Dorothy Perkins range.
Philip Green, owner of BHS, purchases the Arcadia Group Plc.
The Dorothy Perkins 15,000 foot flagship store opens on London's Oxford Street above Bond Street tube station.
Today Dorothy Perkins has over 600 UK stores and more than 124 international outlets in countries including Spain, Gibraltar, Cyprus, Turkey and Singapore, as well as our largest store dorothyperkins.com