Arcadia Group

Visual merchandising: general overview

General overview

This is a support team to the store/area retail teams. It has responsibility for the delivery of excellent visual standards in every store nation-wide, in addition to ensuring the Stores are creating visually appealing displays and merchandising. It is important that where the team influences the stores to alter their layout/visual presentation, that there is sound commercial reasoning behind any decisions made, so for example, an area visual merchandiser would reason with the store manager that sales would be positively effected if change was made to space allocation/location etc.

Visual merchandising is defined as a function that merchandise the floor, critique its visuals, and make commercial recommendations relating to these issues, plus layout/space and displays through the analysis of store/product/line performance.

Visual merchandising career route

Read more about visual merchandising:

• General overview
• Key skills