Arcadia Group

Marketing: general overview

General overview

Marketing provides the contact between our customers and our business. Positions in marketing are challenging and fast paced and typically entail planning and carrying out all marketing and promotional activity for the brand. This involves liasing between Buying and Merchandising, Creative and PR as well as 3rd party partners i.e. GE Capital. It's an area that stipulates creative as well as analytical talents, commercial awareness and strong communication skills.

Marketing career route

Read more about marketing:

• General overview
• Key skills